Ford's Mustangs, an American Motoring Icon
Ford
Mustang history, classic Mustang pictures and Mustang collectibles.
The Ford Mustang is one of the all time great American sports cars. It
was sporty, attractive and fun to drive and it was a huge success, a
winner on the track and in the sales room.
Lee Iacocca, Ford’s dynamic young engineer turned salesman, boss of the
Ford division, was the “father” of the Ford Mustang. During his time as
sales manager people had begged for the return of the Thunderbird.
Iacocca pushed the Ford Board for a sporty car, finally and reluctantly
they agreed to build one.
In 1962 the buying public was teased with a mid-engined V-4 concept
car. Another non-production car based closely on the prototype Mustang
was shown in 1963. It was so well received Ford decided to go into
production, starting in 1964.
The Mustang became a four-seater because the Chev Corvette dominated
the two-seater market, and as well European two-seaters were available
in the USA.
Mustangs For All Tastes
Iacocca came up with the marketing strategy, “the three faces of
Mustang”. Face one was the practical and affordable base car, face two
the mini T-Bird luxury car, and face three the high performance sports
Mustang.
In 1964, when the car first came out, there was a hardtop coupe and a
convertible, with a fastback available later in the year. The options
list was impressive. There was a choice of engines to satisfy almost
anyone, from a comparatively mild 2.8-liter (171 cu in) straight six of
101 bhp up to a 4.7 liter (287 cu in) 271 bhp V-8. Buyers could have
automatic or manual transmissions, sports handling packages, and
optional disc front brakes. Extra instruments were available.
Some people still weren’t satisfied though. Carroll Shelby (of AC Cobra
fame) went a step further with an officially sanctioned muscle car
development based on the fastback. His car, the Mustang GT 350, had a
350 bhp V-8, an upgraded suspension, and a limited slip diff. It was
faster, noisier, and more exciting than the standard Ford Mustang.
A minor restyle occurred in 1966 and some bigger engines were fitted.
The Shelby muscle car became the GT500 with a massive 7 liter (428 cu
in) V-8 under the hood. The “Boss”, the standard Ford muscle Mustang,
had the famous 429 cu in V-8 where 0-60 mph took just 5.9 seconds.
A Real Winner
As well as being affordable and enjoyable to drive the Ford Mustang was
a race and rally winner. Mustangs won the Tour de France in 1964,
coming first and second. They were used in TransAm racing and
European Saloon Car racing, and they won hundreds of other races around
the world.
The Mustang was also a winner in another important way – on the
showroom floor. The car was released in mid 1964, avoiding other cars
being released at the same time to get maximum publicity. The Ford
Mustang was heavily advertised, and with it being such a sporty and
attractive package at a good price it became one of the fastest selling
sports cars of all time.
There were 22,000 orders the first day, 418,000 were sold the very
first year, and one million sold by 1966. Almost 3 million Mustangs
were sold between 1964 and 1973.
The Fat Sets In
Unfortunately the Ford Mustang followed the same route as the
Thunderbird. Ford’s attractive and sporty cars both gained weight and
lost their looks after a few years. The Mustang stayed basically the
same until 1968, but the 1969 car moved upmarket and became longer and
bulkier. Performance was kept high with the hot Boss and Mach 1 models.
The Shelby Mustang stopped production in 1970 though.
Sales were dropping, partly because of the move away from the original
Mustang concept, and partly because other car manufacturers were
bringing out their own “pony” cars.
The Economy Mustang
The world’s first energy crisis hit in 1973 and the days of motoring
monsters was temporarily over. The Mustang II based on the Pinto was
brought out, smaller than the first Falcon based Mustang in both body
size and engine size. Engines available were a 2.3 liter (140 cu in)
four-cylinder or a 2.8 liter (171 cu in) V-6. No V-8! They didn’t look
as good or go as good but they sold well. Like the original 1964
Mustang they were right for the times. But unlike the originals they'll
never be a classic.
The 302 V-8 came back in 1975, but by then sales of the Mustang II were
sliding.
Mustangs Get Better
1979 saw a more desirable Ford Mustang based on the “Fox” chassis used
for the Fairmont. The Mustang was fun again!
Handling was improved with the light weight of the car, MacPherson
struts, rack and pinion steering and optional radial tires. Optional
handling packages improved it even more. Engines ranged from the 2.3
liter (140 cu in) OHC to a turbocharged version of that engine or a 302
cu in V-8 called the 5.0 liter.
Ford is still using both the Thunderbird and Mustang names with modern
sports cars for twenty-first century buyers. However, the classic
'64-'68 Ford Mustangs will always be among the most desirable and
collectable Mustangs ever.
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